I never thought I would get a dozen posts out of this topic, but what do you know!  Some said I was dead wrong when I predicted that Microsoft wasn’t planning on adding Blu-ray to the Xbox 360.  After covering the issue from every different angle possible (Here,  Here,  Here, Here,  Here, Here, Here,  Here, Here, Here, Here) I still couldn’t come up with a good reason why it was in Microsoft’s best interest to add Blu-ray to the Xbox.  It isn’t hard to come up with reasons why potential or existing Xbox 360 buyers want Blu-ray, but taking a Microsoft perspective is a bit different.

Cut to today, Forbes has a story that quotes Shane Kim, vice president of strategy and business development for Microsoft Entertainment division saying “I can categorically say that we're not working on a Blu-Ray player for Xbox 360.”

What is Microsoft’s focus?  Digital distribution.  As I’ve talked about either today Netflix adds just another option for downloads/streams on the Xbox 360 (but not Media Center Extenders) and while I don’t think Microsoft should just focus on digital distribution you know that is their goal and it isn’t going to change.