Customizable gift options and themed playlists from Zune
Marketplace help consumers share the love this Valentine’s Day.
REDMOND, Wash. — Jan.
15, 2008 — Responding to consumer excitement for the Zune 80GB, Microsoft
Corp. is making the popular wireless digital media player available in red with
Zune Originals, just in time for Valentine’s Day. Inspired by the themes of love
and sharing, an exclusive collection of 20 new laser-engraved designs will be
available to consumers for a limited time at http://www.zuneoriginals.net; in
addition, Zune Marketplace will feature Valentine’s Day playlists that can be
shared with friends or loved ones Zune to Zune or via the Zune Social online
music community.
“Zune gives consumers a dynamic canvas that is brought to
life by the music, pictures, videos and podcasts they fill it with,” said Scott
Erickson, senior director of product management for Zune at Microsoft. “Zune
Originals makes it easy to design a customized player, while wireless sharing
and the Zune Social online music community give people new ways to connect.”
Zune Originals gives customers more options to personalize
their player with 20 new designs celebrating love and sharing that can be
laser-engraved on the back of their Zune. The new Valentine’s Day series
features artwork from four new artist collectives — Colorblok, Friends With
You, PSYOP and Studio Play Pretend — and is available exclusively at http://www.zuneoriginals.net through
Feb. 14. Each new graphic can be paired with up to three lines of text, letting
consumers add a personal message; if no graphic is chosen, up to five lines of
text are available. For a limited time, Zune Originals also offers a gift-wrap
option and shipping at no additional charge.* With the addition of the
Valentine’s Day series, customers can now choose from more than 65 designs, to
create a custom wireless player in the size and color they want.
The Zune Marketplace online store makes it easy to load the
Zune player with favorite love songs that can be shared wirelessly Zune to Zune
or with friends via Zune Social. To find their perfect Valentine’s Day
soundtrack, consumers can browse playlists such as “Hip Hop Valentine,” “80s
Love,” “Broken Love,” and “Talk to Me, Barry,” love jams from the legendary
Barry White featuring spoken introductions. Zune software also makes it easy
for people to create their own playlists in seconds by simply dragging and
dropping songs to the playlist icon.
With a bright 3.2-inch screen and premium in-ear
noise-isolating headphones, the red Zune 80GB is the latest addition to the new
line of Zune wireless players, which also includes the slim, ultra-portable
Zune 4GB and Zune 8GB, available in pink, green, black and red. All three
models offer wireless sync and sharing, a built-in FM tuner, and the new Zune
Pad, a touch-sensitive navigation button that lets people fly through menus or
lists with the flick of the thumb, or click to easily change songs or adjust
the volume. The Zune 80GB (estimated retail price $249), Zune 8GB (ERP $199)
and Zune 4GB (ERP $149) are available at retailers nationwide and at http://www.zuneoriginals.net.
More information on great Zune Valentine’s Day offers from
Zune Originals and retailers nationwide is available at http://www.zune.net/valentines.
Cross Posted from Chris Lanier's Blog at
http://msmvps.com/blogs/chrisl/